Phygital fashion marketplace
Family
Buy, own and resell fashion, physical and on-chain
Family sells clothing collections where every garment carries a chip linked to an NFT. Scan it, and ownership is certified on-chain. Resell it, and ownership moves with it. We designed the landing page, the mobile app and its design system, so buying and reselling feel as easy as on any online shop and customers never have to think about the blockchain underneath.
- What we delivered
- Product design
- Landing page
- Mobile app UX/UI
- Design system
The brief
The challenge
- 01
Merge familiar e-commerce with Web3 ownership in one seamless experience.
- 02
Put chip scanning into buying and selling without adding friction.
- 03
Make a second-hand market people trust, right inside the app.
How we got there
Our approach
- 1
Define
The hard part wasn't the shop, it was the link between a physical garment and its digital twin. We mapped every moment a customer touches the chip: first scan, proof of ownership, resale, transfer. Each one had to feel secure, but never technical.
- 2
Design
The UI borrows the patterns people already know from clothing marketplaces, then adds the Web3 layer quietly on top. A Vinted-style live chat lets buyers and sellers agree on price and delivery, and dedicated buying and selling flows put chip scanning exactly where it's needed, and nowhere else.
- 3
Refine
We tested every scenario with potential users, from scanning a garment for the first time to handing over ownership on the resale market, and removed friction at each step.
The work
Design highlights
Scan, chat, sell
One scan links a physical garment to its NFT, proving it's authentic and adding it to your wardrobe in the app. Live chat lets buyers and sellers talk during a sale, which builds trust and makes negotiating easy.
A brand system for two worlds
Logo, type, color and icons speak to Web3 natives and mainstream shoppers alike. One design system keeps the landing page and the app consistent.
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