Perpetual futures DEX
MadPerps
A loud, honey-dripping brand for a perpetual futures DEX on Berachain
MadPerps is a perpetual futures DEX built on Berachain. We designed its brand, a family of bear mascots, the website and a series of illustrations for its MAD HONEY token: a psychedelic, honey-dripping world that stands out in a sea of look-alike trading platforms.
- What we delivered
- Branding
- Mascots
- Website design
- Illustration
- Year
- 2024
The work
Selected work
A logo and a gang of bears
Berachain's bear, gone mad: four bear heads in the brand's four colors, each with its own expression, and a chunky wordmark that drips into PERPS.
The website
Perp trading explained in a few bold blocks, from the steps to your first trade to the features, with honey dripping over every section.
MAD HONEY illustrations
A casino-themed series for the MAD HONEY token: jackpot, croupier, tickets and wheel, all in the same textured, honey-soaked style.
“…exceptional branding for MadPerps. Her style, font choices, and color palette perfectly captured our vision for our perpetual futures DEX on Berachain. What impressed us most was her speed and accuracy - nailing it on the first try.”
Mad Bear
Founder, MadPerps
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