Crypto education
VenaLabs
A full redesign of a crypto learning app, from v1 to v2
VenaLabs helps people learn crypto and farm airdrops, with courses, step-by-step airdrop guides and daily routines from creators. We redesigned the whole app from v1 to v2: a new structure, a new design system and a rewards loop that makes progress visible.
- What we delivered
- Product design
- Redesign
- Design system
- Gamification
- Year
- 2025
- Live
- venalabs.com ↗
The brief
The challenge
- 01
Bring courses, airdrops and routines into one clear structure.
- 02
Make progress visible and rewarding, so users come back every day.
- 03
Give the team a design system to ship v2 and beyond.
How we got there
Our approach
- 1
Research
Before touching a screen, we mapped the whole app in FigJam: every section, every sub-page and the links between them. That map showed the problem: the same content lived in several places and nothing told you where to start.
- 2
Restructure
v2 starts from what people come to do: learn, farm, keep a routine. Discover became the hub, and one layout carries everything: navigation on the left, content in the middle, your streak and today's tasks always at hand.
- 3
Design system
A dark, focused interface with icy blue accents, and one card system for every content type in several sizes and states.
- 4
Gamification
VenaPoints, chests, streaks and a leaderboard. Every useful action gives feedback, so there's always a next goal.
The work
From v1 to v2
Mapping the app first
The architecture became the brief for v2: five main sections, Discover linking to the rest, and premium and settings each in one place.
Discover
The problem
The home page was a marketing page, with the table pushed below the fold. Returning users scrolled past it every time.
The fix
Discover answers one question: what should I do today? A recommended quest, the airdrops worth your time and today's routine.
Airdrops
The problem
A spreadsheet: ten columns, a row of filters and unlabeled progress bars.
The fix
Cards you can scan in a second, with tabs for new, trending and favorites and filters for cost, network, reward and time.
Routines
The problem
Big creator banners, but nothing about what a routine contains or how far along you are.
The fix
Each card says who made it, what it's for, how often to do it and how far along you are.
Courses
The problem
Every chapter looked the same: small grey cards, tiny text, no idea what a course contains.
The fix
A course page with the chapter map, what you'll earn and the list of chapters, before you press start.
Leaderboard
The problem
One long list ranked by points. If you weren't near the top, there was nothing in it for you.
The fix
VenaPoints, chests and streaks each have their own ranking, so newer users have a race they can win.
Profile
The problem
An avatar and a username on an empty page.
The fix
The profile becomes a trophy shelf: level progress, VenaPoints, chests, streaks and everything you've completed.
“…we had the pleasure of working with her on our VenaLabs project. She showed real initiative and exceptional creativity, turning our ideas into a visual reality. It's rare to meet a designer who understands her clients' needs so deeply and answers them so brilliantly.”
Marvin Scaringella
CEO, VenaLabs · Translated from French
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